First, it’s cheaper for them. You may be marking up your prices on the delivery apps in order to cover their commissions. There are also sometimes platform fees and delivery fees that can inflate their order total.

Second, you can incentivize them with a rewards program. With Owner, you can reward them with a points-based loyalty program, giving away low food cost items like mozzarella sticks and fries every few orders to reward people for ordering directly.

Finally, supporting local. Customers know how unfair the third party delivery apps are to restaurants, so when we give them a way that’s just as easy to support you while still getting delivery, they take us up on it.

For orders under $30, you can let the guest pay for delivery. You may consider covering some of the cost to get more orders.

For orders over $30, you should cover about $3 in delivery fees. Our research shows that you get the most orders when customers pay a maximum of $3.99 in delivery.

Doing this can encourage your customers to increase their order size. 

Cheaper delivery for them, more sales for you.

We negotiated in bulk with our partners to get the best possible deal. Even though the third parties make less revenue on these orders, they make more profit on each order because they don’t have to spend money to get people to use their apps.They charge us about $7 to help you offer delivery, which we charge directly to you at no markup from us. But to the third parties, this is almost pure profit for them. It helps keep their drivers more busy and active on their platform.